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May 23, 2004

Where do you get stats?

By QBlog in

According to WebProNews, Quixtar ranked in the top five of sites that saw traffic growth during the week leading up to Mother's Day. Quixtar had 285,000 unique visitors that week, which was up 8% from the previous week. A Google-cached copy of the Nielsen NetRatings report reveals that the site with the most growth was AOL Shopping, which shot up 91% to 1,374,000 unique visitors.

Now, 285,000 uniques in a week is an impressive stat, there's no doubt about that (did I just make a rhyme?). However, they should also be viewed within their proper context. According to Nielsen NetRatings (as of May 23) the most visited commerce site for the week ending May 10 was eBay, with 16,989,000 unique visitors (visiting from home computers). Amazon.com saw over 7 million unique visitors that same week (visiting from work computers). Assuming Quixtar had 285,000 uniques EVERY week (which is being generous) that's no where near the traffic seen by Amazon or eBay.

Why is this important? Well, it's not really except that I've heard many Quixtar IBOs claim that Quixtar.com was the second biggest e-Commerce site, right after eBay. Maybe they're number three (which is unlikely given the huge difference between Amazon's and Quixtar's stats) but they are definitely NOT number two... unless you're ranking by some obscure, niche statistic, like number of unique visitors named Orrin or something.

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Comments  

They might be referring to the fact that Quixtar is, without a doubt, the #1 health and beauty site on the web.

I'm sure that their are many different criteria used in determining rankings. But remember...Quixtar has among the highest ranking in return users. I'm sure that counts for something.

Just a thought...

Posted by: mike-quixtar IBO | May 24, 2004 2:15 AM

When I was an active IBO, I went to the site several times a day. I wonder how many of the return users are checking to see if they might actually earn a bonus check.

Posted by: Dave S | May 24, 2004 10:28 AM

Dave S.

You could be right. Who knows...I do know that the number of return "purchasers" is very high too.

However...I don't know the exact numbers. Nor do I really care. it was just a though.

Thanks

Posted by: mike-quixtar IBO | May 24, 2004 11:16 AM

I am a visitor named Orrin.

Posted by: Orrin | May 25, 2004 3:36 PM





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