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December 27, 2003
Motor Vaders
By QBlog in
I recently shared a few observations about "tools and training" within the Quixtar system. The main thing I pointed out was that it seems most of the costs for "tools and training" are for personal or group motivation (more than 50%). Is this good? Is this normal? Do other non-MLM businesses put this much emphasis on motivation? That's for you to decide.
My follow-up to those observations is a close look at the specific motivational techniques used by the Quixtar systems. I'm generalizing but there appear to be three distinct methods used to motivate system IBOs:
1. Pep Rally - The use of tapes, a few books and seminars/conferences to inspire and "pump-up" the IBO.
2. Rewards - Giving bonuses, achieving PIN levels, actual checks from Quixtar, trips, visits with Quixtar VIPs, etc.
3. Mentoring - One-on-one encouragement, teaching, tips, socializing with uplines.
I know I've probably omitted some methods but I think you get the idea. Yes, there are some Quixtar systems that do not use all of these methods but most employ some combination of the three.
Compare To Non-MLM Business
I don't have any statistics to back me up but it seems that the majority of non-MLM businesses put an emphasis on the "Rewards" method and a varying amount of emphasis on the "Pep Rally" method with the "Mentoring" method being almost completely absent.
This is important to think about because it's the "Mentoring" method that made Quixtar so appealing to my wife (and me as well) and many others starting out in the business. There is tremendous value in having someone with experience act as a friend, mentor and partner while beginning a new business. And the best part about the "Mentoring" method is that it's free (except for the time commitment) for all parties involved.
Motivational Method Costs
While discussing costs we should now examine the "price" of the other two motivational methods. The first method mentioned, "Pep Rally," has a very specific cost. The tapes, books, conferences, etc. all cost the IBO. View it as a business investment, business expense or whatever, the fact remains that the IBO is paying for this particular method of motivation. I'm not debating whether this is good, bad or indifferent but merely pointing out a reality.
The cost of the "Rewards" method is borne by the Quixtar system or Quixtar itself. Bonuses, vacation trips, PIN levels, etc. are all given to the IBO as a direct result of specific achievements. However, since the cost of this type motivation is tied directly to performance it is somewhat mitigated in the same way that bonuses are given to successful salesmen. More sales equal more profit for the company and ultimately more money available to return as a method of motivation.
Conclusion
When I step back and look at motivation within the Quixtar systems it seems that the "Pep Rally" method is the most expensive and the least effective form of motivation. This is just my observation. Maybe someone has some empirical data to the contrary? It just seemed to me that the "Pep Rally" method, which is the most costly for the IBO, is emphasized much more than the other two methods.
As always, these are just my perceptions. Make of them what you will.
Comments
It's like preaching to a brick wall, I tell ya.
But , you still didn't answer my question...Out comes my soap box! Pun intended...;o)
I'm sorry, I got lost in the muddle of stuff that I've already refuted about, oh, a dozen times over.
Bear with Dwighty. He's easily lost. Where would Dwighty be without Little Bo Peep?
;o)
Toothless and homeless under a bridge, that's where!
I have to agree that many of the problems with Quixtar is that there is to much hype and not enough real training. Yes...the system is corrupt!
Motivation and the proper attitude is key but you have to be willing to learn how to sell! You can't be in any business MLM, retail or whatever if you are not willing to learn people skills!
As far as other non-MLM business, yes they focus on reward but they also can motivate with a negative...YOUR FIRED! Mentoring in MLM is crucial because you can't fire your downline so you better mentor them as much as possible so they produce something.
Once again I have to ask a question yet to be answerd by any of these MLM websites Ready?Is there any legit organization such as the FTC,BBB or IRS that clearly and legally states "ALL" MLM companies are a pyramid?
Want examples of "store front" or non-MLM business that are just as top heavy as any MLM? - Insurance companies, Advertising sales, Car sales...many of these sell on just commission and have bonus structures for recruting or being paid on your sales forces efforts!...welcome to the world of sales people!!!
Happy Holidays!
JBNET
Posted by: JBNET | December 27, 2003 7:08 PM