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September 21, 2003
Amway Advertising
By QBlog in
Checked out The Possible Dream: A Candid Look At AMWAY from the Public Library last week.
I've only gotten through a few chapters but it's an interesting read. One thing I've learned is that Rich and Jay constantly used advertising to set up their meetings to show the Nutrilite (and later Amway) "plan". They'd take out an ad in the local paper, rent a meeting hall or something and then explain the "business" to whomever showed up.
I like that idea. That seems like a traditional business to me. None of this walking up to strangers and asking them if they're interested in some mysterious "dream-building" business. Just a simple ad in the paper explaining what the business is about and asking interested folks to come and learn more. Why can't the Quixtar folks do this today? If the rules did change, why did they change?