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August 28, 2003
A Rhetorical Question of Sorts
By QBlog in
Quixtar actually makes its own products. Proctor & Gamble is a chief competitor. According to Yahoo, Proctor & Gamble had 8% growth in revenues last fiscal year to total $43.38 billion. Acording to Alticor, the latest reported revenues saw a 9.5% growth totalling $4.5 billion.
Now, I don't care about the details. I don't want to argue about who's revenues mean what and how much growth means or any of that nonsense. What I want to examine is that however you slice the numbers, Proctor & Gamble dwarfs Alticor. Quixtar is a tiny gnat by comparison. There is a huge difference between the revenues of the two companies (unless I'm totally missing something).
My question is this: How much MORE revenue could Alticor pull in if it abandoned the MLM model and just started selling products? How much could the company make if it started advertising LOC and SA8 and sold them in supermarkets across the country? Don't say, "but they won't do it." I'm talking hypothetically here. Seriously, if they make such great products (which I'm not debating here) and do so here in the USA then how big could Alticor get if they just started doing business like Proctor & Gamble?
I really wonder.