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July 28, 2003

Where are the Numbers?

By QBlog in

I don't care about numbers. Numbers are meaningless to me and most Americans. If you say that Quixtar does this number or that number then I say "Yawn." Conversely, if you say this number and that number shows that Quixtar is a scam, I shout, "Who cares!"

And I'm not alone. Numbers mean absolutely nothing to most people. I learned this when I read a book called How To Lie With Statistics several years ago. Basically, people care about and understand very simple and basic numbers but when you start bombarding someone with number after number, they just start nodding.

Quixtar uses numbers to "prove" that it works and will make you rich. Detractors use numbers to "prove" that it doesn't work and will make you poor. So who's right? Well, I am of course. And I use common sense. Screw the numbers.

Common sense says that if you join a business where almost everyone fails, then you will probably fail too. I think of Quixtar as a casino. Some people walk into a casino and walk out rich. But not many. And not often. Most people walk into a casino and walk out broke (or with less money).

So, next time you hear some numbers just ignore them and start using a little common sense.

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