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June 13, 2003
Quixtar and Market Saturation: Part I
By QBlog in
This is the first entry in a multi-part series dealing with the issue of market saturation in Quixtar. This topic is endlessly debated and I have no illusions about ending the debate but I do hope to inject some common sense into what often becomes an irrational debate.
So, how does Quixtar deal with market saturation? Ask this of an IBO and you will usually receive one of the following answers:
Now, I won't use any elaborate statistics or charts to deal with these responses. I work from common sense and find that often that's all that matters. Let's look at each response.
It hasn't ever happened and it won't happen so quit worrying about it.
First of all, I am not sure that it's never happened. When they say saturation has never occurred they usually mean the entire globe isn't saturated. This is true. However, I'm not so certain smaller markets have not become saturated. Maybe not but I find this argument weak since there are no numbers to back up either claim. Secondly, to say it won't happen is just ridiculous. I'm sure McDonald's thought the same thing but they've had to close several restaurants. How can any IBO predict the future? Especially based upon an unprovable past? They can't.
Someone turns 18 every minute.
Yes they do. However, that doesn't mean they will be prime Quixtar material. The same philosophy fueled many illegal pyramid schemes in the past and now those schemes don't work so well in the U.S. Most of those schemes have found greater success overseas, where people are less experienced and educated about illegal pyramids. It's naive to assume that every person who turns 18 is a potential IBO. My hunch is that the opposite is true. But that's just a hunch.
I'd love it if my market is saturated. That would mean I have many HUGE legs and am making a LOT of money.
I'm sure you would. However, would that last IBO love it? Would she think it was great that she had to work much, much harder to recruit new IBOs? Is that fair? Is it fair to recruit some family, sell them the dream based on YOUR experience while the same market no longer exists? This is my problem with this answer. It's great for the guy at the top but sucks for the new guys. It's making money off of the dreams of the new people. They spend on tools. Buy products. Believe the dream. But the market they work with isn't the same as the one that the diamonds worked with, it's much more difficult. Yet the dream being sold doesn't account for this issue. So, I'm sure you'd love the market saturated but only if it became saturated AFTER you got in, not before.
This business isn't for everyone so the market can never be saturated. The fact that you aren't active is proof that saturation is a myth.
That's just stupid. The fact that someone quit doesn't prove anything except that they will no longer be in the market. If Quixtar isn't for everyone, then the people that will not get into the business make it that much harder to get new recruits. Think about it. If people will not get into Quixtar, how is that good for Quixtar IBOs? They are part of the saturation. I've never understood how anyone thinks fewer customers is good.
Why are you wasting my time you loser? Get a life.
Ok. It's always fascinated me why some IBOs seem to hate me. They think that I'm evil or something for asking questions. Fine. I love people asking questions about my business. I love questions in general. Ask. I love debating. If you don't love questions then you're in the wrong business Mr. IBO. Face it, Amway/Quixtar has a bad rep. It will generate questions. Be ready to answer them or end up surrounding yourself only with those who agree with you. If that's what you like then you have my pity.
Part II of this series to appear soon...
Comments
Warren Buffett says that a fool does later what a wise man does in the beginning
That is exactly how the exaulted Dexter Yeager went Crown Ambasador. I would literally bet my life that starting from scratch with no contacts from Amway that he would not come even remotely close to his success in a market like today's. In his day (1964) I'll bet hardly anybody heard of an MLM and he was setting himself at near the top of the pyramid. He knows in his heart that what I'm saying is true and his interest is keeping this pyramid going and selling his tools with little concerns who he burns along the way.
Posted by: Richard Boyd | June 30, 2006 2:47 AM