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April 10, 2003

Meet the guy who brought you Alticor

By QBlog in

Tom Douglis is the man responsible for "The creation of the name and brand identity for Amway Corporation's new holding company Alticor."

When he led the project to create the new Alticor brand he worked for Enterprise IG. Apparently Amway hired Enterprise IG (a brand consultancy firm) to help create a new brand (Alticor) that people would like.

He's now working for Monigle. I just want to say thank you to Tom for doing such a good job with the Alticor brand. Thanks.

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