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March 20, 2003
Quixtar and Cults... again
By QBlog in
I got an extremely encouraging email the other day from someone who can relate to a lot of what I'm going through. One thing that was mentioned is that this person felt that Quixtar was/is a cult.
While Quixtar does some things that may seem cult-like to a few people I feel pretty comfortable in saying that it's definitely not a cult. I told this person pretty much the same thing.
However, over the past few months I've begun to realize that the way people perceive Quixtar is through their upline and more importantly, through their BSM (Business Support Materials) organization. A BSM organization is the non-Quixtar company that facilitates the purchasing of tools, organizes functions and networks people together to optimize productivity.
The problem, I think, is that some of these organizations employ tactics that may actually be considered cultish. We are not associated with an organization like that but I am afraid that some do exist and the sad part is people learn about Quixtar through that organization. So, they think that Quixtar is a cult when in reality it's the organization that is more like a cult and not Quixtar.
Anyway, that's how I see it. I think that some bad apples end up giving Quixtar a really bad name and that is one of my complaints. There seems to be very little brand management with Quixtar. Maybe it's logistically impossible to do this consistently but it seems that it would be prudent for Quixtar to be more active in ensuring that it's brand was being properly represented within these organizations and individual downlines.
Especially since Quixtar doesn't spend major bucks on advertising or brand awareness in the traditional media outlets. Just some thoughts.