« Lies, damn lies and statistics | Main | I really don't know the truth, but I'm trying to figure it out »

March 28, 2003

Brief History Lesson

By QBlog in

Just to clear things up for anyone who is confused I'll detail the history of Amway and Alticor.

1959 - Rich DeVos and Jay Van Andel started Amway. Over the years Amway began expanding and producing a variety of products.

1980 - First billion dollar year for Amway. Expansion rapid. Amway is a global corporation.

1990s - Amway passes from Rich and Jay to sons Steve Van Andel and Dick DeVos. Amway begins to position itself for the next phase of growth.

1999 - Quixtar launches. Quixtar is a subsidiary of Amway. That means that Amway owns Quixtar. Yet Quixtar replaces the Amway name in North America. Think of it as a baby Amway with a different name and a slightly different way of doing business (online instead of in your garage). The parent company is Amway at this point. There is no company called Alticor in 1999.

2000 - Alticor is formed (there is no "e" at the end of Alticor). Alticor becomes the parent company of Amway, Amway Grand Plaza Hotel, Access Business Group and Quixtar.

The confusion develops because essentially, the company that was once simply Amway is now Alticor. Yet, a company named Amway still exists as a "child" of Alticor. This is similar to Philip Morris changing its name to Altria. There is still Philip Morris, the tobacco company, but the parent company is now Altria. Altria owns Kraft Foods, Miller Brewing and Philip Morris among other holdings.

Hope this ends any confusion. I doubt it will but let's hope so. All my information came from Amway and Alticor as well as newspapers.

Comments (2) TrackBack (0)

Comments  

What was the problem with Quixtar early? For which everybody tells this isnt a good company...

Do let me know urgently Please.. I'm still confused..

Posted by: Rashi | October 29, 2003 8:05 PM

i have recently went to a meeting and am trying to do as much research before I go to another. Where can I find valid research on positive negative and as well as solid facts. Thanks

Posted by: richard | March 10, 2006 3:31 AM





Post a comment

Comment notes: Some html is allowed (b, p, strong, em, ul, li, blockquote). Email addresses are not displayed. Avoid using profanity. Some comments may automatically end up in a “pending queue,” so be patient.

Vigorous discussion and opposing viewpoints are welcome, but please keep comments *on-topic* and *civil*. Comments containing flames, trolls, or personal attacks are discouraged and may be deleted. If you don't know what this means, please choose not to participate. Thanks.



Subscribe to this entry?