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February 23, 2003
Reading Cluetrain
By QBlog in
I've been reading the cluetrain manifesto and though I haven't gotten very far into it yet I've found a couple of the 95 Theses extremely interesting:
7. Hyperlinks subvert hierarchy. 12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. 29. Elvis said it best: "We can't go on together with suspicious minds." 40. Companies that do not belong to a community of discourse will die. 85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
Some of these ring true to me with regards to Quixtar. The book (Web site) is really pretty great and even though it's a bit dated (1999) it's still very relevant today. I recommend checking it out.