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February 18, 2003

More voices

By QBlog in

I got a wonderful e-mail from "Hoop" the other day and felt I should share some of what he had to say. He has a site similar to this one where he recounts his personal experiences with Quixtar. He isn't overly angry or bitter, he just expresses some of his concerns and opinions about Quixtar. He does site some statistics that I'm a bit dubious of but those stats aren't the main thrust of the story. Not saying the stats are true or false, just that I prove their validity. Here's a quote that rang true with me personally:

... Lisa and I realized that our business was moving further and further from our initial expectations of it. The business was not so much “web-based” anymore as it was what we called “coffee-shop based”. The internet is the means by which orders are placed, but the means by which you do the lucrative part of business, is your ability to meet people in the coffee shops, bookstores, wherever. You’re not making money by selling products on the web, you are making money by promoting IBOs in the Coffee shop. This concept was not what we wanted...

The reason this hits a chord with me is that I live the Web. I'm on the Web almost 14-16 hours a day. I love the Web. And I cringe every time I hear an IBO tell someone that this is a Web-based business. Every time someone quotes the potential retail sales growth of Web businesses I shake my head because in reality the success of this business is not determined by the Web, but by relationships and the ability to get others to change their shopping habits.

The Web is as much a part of this as the trucks that deliver the products or the cardboard boxes that hold the products.

Anyway, it's good to hear different voices. I welcome all voices hear. Positive, negative, indifferent - it doesn't matter. Only requirement is that you make sense.

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